Serena | Flowing Button-Front Maxi Dress
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10% off for 2 items, 15% off for 3 items, 20% off for 4 items, 25% off for 5+ items
SALE UPDATE: Due to high demand during our spring refresh sale, only a limited number of items are left!
Serena Maxi Dress — Effortless Elegance in Every Step
The Serena Maxi Dress is designed for women who want refined style without effort.
Its lightweight feel, flattering waist, and flowing skirt create an elegant silhouette that moves beautifully with you — from everyday moments to special occasions.

Why Women Love the Serena
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Lightweight & breathable — soft on the skin and perfect for warm days
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Flattering fit — gently defines the waist without feeling restrictive
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Flowing maxi length — elegant movement with every step
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Button-front design — timeless and versatile styling
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Long sleeves with ease — graceful coverage with all-day comfort

Fit & Details
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True to size
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Length: ankle-length
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Not see-through
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Soft structured fabric with minimal wrinkling
Between sizes? We recommend sizing up for a more relaxed fit.
Perfect For
✔ Everyday elegance
✔ Dinners, gatherings & events
✔ Casual with sandals, elevated with heels
If our product does not meet your expectations, you can return it within 30 days upon receipt.
Before returning the goods, please contact our customer service at info@ivoryroseboutique.com and let us know the reason for the return so we can process your request correctly.
We are offering free shipping within the United Kingdom for all orders.
We ship our packages with a Track & Trace code so you can always monitor your order.
You will receive the Track & Trace code via email within 1-24 hours after placing your order.
Ivory Rose Boutique London has over 1.810+ satisfied customers and our customers give us a rating of 4.7/5.0.